Parade takes a multi-pronged approach to improve carrier reuse.
Traditionally, carrier information is stored in spreadsheets, notebooks, or even in carrier reps’ heads. While these methods work great for some brokers and they get plenty of loads covered this way, they do leave a lot to be desired. They must be constantly updated to be effective, and tribal knowledge that lives in reps’ minds isn’t easily accessible to the rest of the staff. It’s easy for carriers to get lost in the shuffle.
Any carrier that engages with a Parade customer is stored in the system for as long as the broker is using it. No more great carriers that slip through the cracks after taking a single load, no more carriers who have quoted but didn’t win the load disappearing forever. Parade holds on to them all to offer as a potential match when the load is right based on the preferences that the carrier expressed in previous quotes.
The System Is More Likely to Suggest Carriers That Have Taken Loads Before
When a load enters the Parade system, it uses an algorithm that considers carrier preferences, data scrubbed from emails, data from our syndication and load board partners, and user input data to suggest ideal carriers for that load in a ranked list. The system ranks carriers who have already taken loads higher than those that have not, and if Smart Rules are in place, the system can help automate the process of reaching out to those previously utilized carriers.
Essentially, Parade makes it easy for brokers to find carriers that have successfully hauled a load in the past by ranking them higher in the source search. The system even shows the carrier’s load history and onboarding status in that search so brokers can know that they’re reusing a carrier that they’ve had success with in the past without the need to dig deeper.