Here’s how Parade capacity management and Tai TMS work together to make each other better.
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The supply chain challenges wrought by the pandemic have led many freight brokerages to adopt new technologies in an effort to roll with the punches. The busy shipping market is a double-edged sword. It provides brokerages with plenty of business, but it also leaves them stretched thin in both capacity networks and staffing. Implementing both Parade and Tai can help them take advantage of the busy marketplace and scale their operations with the staff they have on hand.
30%
More Loads Booked on Average
10%
Freight Digitally Booked
25%
Increase in Repeat Carriers Doing 4+ Loads Per Mo.
10x
Carrier Network Increase
What Benefits Can Brokerages Using Both Parade and Tai Expect to See?
A Huge Reduction in Time Spent on Carrier Outreach
Traditionally, much of a broker rep’s time was spent on carrier outreach, which encompasses reaching out to carriers who may be able to take a load and then negotiating back and forth until the load is covered.
With Tai’s Email Assistant feature, brokerages can reduce the time spent on carrier outreach to 3-5 minutes from the potential hours it may have taken before. When you add in Parade, carrier outreach can be accomplished in no time at all, literally.
More Streamlined Operations
With a Parade/Tai integration, customers can streamline operations and cut out the busy work that absorbs reps’ time and energy. Many of the bells and whistles that come with Parade can be used effectively without ever leaving the Tai TMS dashboard.
Parade and Tai customers can not only post to top load boards through their TMS dashboard but also schedule repostings. This means reps can keep a hot load at the top of the boards so that it’s one of the first things carriers see when they go looking for a load.
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More Meaningful Carrier Relationships
Here are some of the ways Parade and Tai help build more meaningful carrier relationships:
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These better relationships can serve as both cause and effect in helping brokerages reuse carriers. Carrier reuse leads to even stronger relationships between brokerages and their carrier network. When brokerages can provide steady business to carriers and carriers keep enough capacity on hand to cover a steady number of loads, trust and mutual goodwill follow.
- Carriers can interact with brokerages on their terms
- Book Now allows them to get a load booked anytime with minimal effort
- Brokerages can send carriers the loads they really want and not the rest
- Your carrier network can see your loads where they go to find loads; they don’t have to go out of their way to find them
More Loads Booked
When many of the processes involved in getting a load booked are automated, reps can get more done in a day. That means they have more time to get more loads booked, which in turn helps the freight brokerage grow without adding more staff.
When reps are rewarded for the loads they book, the ability to get more done in the same amount of time is empowering. It offers them more earning power through bonuses or other perks. It may also make them more beloved of the carrier reps they work with since booking loads with Parade and Tai customers is oftentimes less labor-intensive.
With Tai alone, brokerages book an average of 30% more loads in the first year. When you add in Parade’s capacity management functions, that number is sure to increase even more.
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Over the past decade or so, we’ve seen huge leaps forward in digitization in the freight industry. Digital tools like digital booking and quoting were reserved for large companies or startups that focused specifically on digital freight, but with capacity management, every brokerage can gain access to these tools.
Digital booking and quoting provide carriers optionality, letting them approach a business relationship with your brokerage on their own terms. Maybe an owner-operator carrier likes to do their booking and quoting after typical office hours because they’re driving during the workday. Offering that owner-operator the option to book or quote digitally may mean the difference between securing the capacity they have to offer or not.
How Does Capacity Management Make Freight Brokerages Better?
1. Capacity Management Provides Access to Digital Tools
Over the past decade or so, we’ve seen huge leaps forward in digitization in the freight industry. Digital tools like digital booking and quoting were reserved for large companies or startups that focused specifically on digital freight, but with capacity management, every brokerage can gain access to these tools.
Digital booking and quoting provide carriers optionality, letting them approach a business relationship with your brokerage on their own terms. Maybe an owner-operator carrier likes to do their booking and quoting after typical office hours because they’re driving during the workday. Offering that owner-operator the option to book or quote digitally may mean the difference between securing the capacity they have to offer or not.
2. Automation Means More Time for the Important Things
Parade’s capacity management solution uses AI-driven automation to tackle much of the repetitive work that makes up a good portion of the average freight broker’s day. To-dos like carrier outreach for load coverage and finding the right carrier for a load are done by the system so that reps have more time for other things.
Some of those things might include reaching out to carriers and having real conversations about their capacity and preferences, not just in the here and now but in the future. Plus, when reps spend less time on each load, they can get more loads covered in the same amount of time. This automation essentially makes room for growth at scale.
3. It Broadens and Deepens Your Carrier Network
Parade has built strategic partnerships with many of the top syndication services in the industry to provide customers with access to new capacity that’s tailor-made for their brokerage’s freight. Digital booking and quoting tools can help brokerages bring those new carriers into the fold, and integrated onboarding tools can simplify the carrier vetting process.
1. Capacity Management Provides Access to Digital Tools
Over the past decade or so, we’ve seen huge leaps forward in digitization in the freight industry. Digital tools like digital booking and quoting were reserved for large companies or startups that focused specifically on digital freight, but with capacity management, every brokerage can gain access to these tools.
Digital booking and quoting provide carriers optionality, letting them approach a business relationship with your brokerage on their own terms. Maybe an owner-operator carrier likes to do their booking and quoting after typical office hours because they’re driving during the workday. Offering that owner-operator the option to book or quote digitally may mean the difference between securing the capacity they have to offer or not.
2. Automation Means More Time for the Important Things
Parade’s capacity management solution uses AI-driven automation to tackle much of the repetitive work that makes up a good portion of the average freight broker’s day. To-dos like carrier outreach for load coverage and finding the right carrier for a load are done by the system so that reps have more time for other things.
Some of those things might include reaching out to carriers and having real conversations about their capacity and preferences, not just in the here and now but in the future. Plus, when reps spend less time on each load, they can get more loads covered in the same amount of time. This automation essentially makes room for growth at scale.
3. It Broadens and Deepens Your Carrier Network
Parade has built strategic partnerships with many of the top syndication services in the industry to provide customers with access to new capacity that’s tailor-made for their brokerage’s freight. Digital booking and quoting tools can help brokerages bring those new carriers into the fold, and integrated onboarding tools can simplify the carrier vetting process.
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Better Visibility
Both Tai and Parade collect tons of data that can be used at every level of a brokerage, from the most junior representatives to the C-Suite. Reps and managers alike can look in to see how they’re progressing towards sales and service goals, and easy-to-read dashboards can provide data to make planning for the future simpler.
