Never forget a carrier.
Win more freight with Advantage

Get the only predictable pricing tool

Turn your carrier data into a competitive Advantage. Drive a better bottom line with the AI-driven predictive freight pricing engine and truck load rating tool to beat the market rate and win more profitable freight. Book a demo of Advantage today.

Most accurate market rates available

Advantage vs. market based on capacity

Complex accessorials & truck types

Find more freight where you have an advantage

Best-in-class DAT integration


Advantage combines DAT’s best-in-class price benchmark with powerful data on a broker’s carrier relationships and lane expertise from Parade’s capacity management platform.

Don’t call just any booking a win


Bidding too high means missing out on freight. Bidding too low means barely squeaking by on margin. And you don’t make any margin on the loads you didn’t bid on. With Advantage, you maximize your team’s ability to cover more loads profitably. That’s the true win.

Get personalized, dynamic pricing


Our AI pricing engine and truck load rating tool seamlessly integrates deep data from your carrier network with DAT market rates to calculate your advantage relative to the market. This customized, dynamic pricing algorithm gives you the edge to bid competitively and strategically.

Bid on more lanes, win more business


Chances are, you have strong capacity on lanes you don’t run frequently. Advantage bridges the gap between your sales team, carrier sales team, and your carriers so that you can bid on more lanes with trucks in hand.