Book more freight than ever before.

Capacity management helps freight brokerages and 3PLs save time and make more money. 


More Loads Booked on Average


Freight Digitally Booked


Increase in Repeat Carriers Doing 4+ Loads Per Mo.


Carrier Network Increase

There’s a lot to love about Parade.

Save Time

Finding the right carrier for each load takes a lot of time. Parade’s AI automates and streamlines the load booking process, letting  each team member book more loads per day.


Save Money

One-and-done carrier relationships are expensive. Parade’s capacity management re-uses  carriers and reduces carrier onboarding costs.


Increase Gross Margins

Most brokerages leave money on the table. Parade’s automation drives improved pricing.


Integrate Seamlessly

Parade integrates across the freight broker tech stack:

  • TMS
  • Capacity & digital freight networks
  • Carrier onboarding & compliance tools
  • Rating benchmarks
  • Visibility tools

Freight leaders love Parade.

Parade has given us the runway to book an infinite amount of orders.

Alex Mauer | VP Operations, Jones Logistics

Digital bookings require a new type of technology—one that helps manage and execute on capacity relationships to grow your business.

Lindsay Watt | Head of Product, Parade

Parade's AI-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.

Leigh Buchanan | Editor, Inc. Magazine
Latest Resources
Vine Line Logistics Taps Parade to Help Scale Their Brokerage

Vine Line Logistics LLC is an up-and-coming freight brokerage based in Grand Rapids, MI. The leadership team is on a mission to build the most robust tech stack in the industry in order to achieve their goals, while not overlooking the importance of balancing the human element. They struggled with carrier reuse, inefficient processes, and reliance on tribal knowledge. Parade was the perfect solution for capacity management, giving Vine Line Logistics the room they needed to grow and scale.

Why Your Brokerage Needs Capacity Management this Holiday Season

Ah, the hustle and bustle of the holiday season! It’s something we might feel nostalgic for in our personal lives, but in the freight industry, the holidays are often the busiest time of the year and it’s more often stressful than cozy. While it presents the opportunity to move the needle on the bottom line, actually getting the extra freight moved can present problems. This is where capacity management can help.

3 Ways Capacity Management Helps Brokers Create a Personalized Carrier Experience

Today, many brokerages have made carrier relationships a priority. Technology is often seen at odds with building stronger carrier relationships since it can replace some of the interactions between brokers and carriers, but done right, technology can actually enhance carrier relationships. Parade does that in several ways, including helping brokers give their carriers a more personalized experience.

Book 30% more freight.