Vine Line Logistics LLC is an up-and-coming freight brokerage based in Grand Rapids, MI. The leadership team is on a mission to build the most robust tech stack in the industry in order to achieve their goals, while not overlooking the importance of balancing the human element. They struggled with carrier reuse, inefficient processes, and reliance on tribal knowledge. Parade was the perfect solution for capacity management, giving Vine Line Logistics the room they needed to grow and scale.
Ah, the hustle and bustle of the holiday season! It’s something we might feel nostalgic for in our personal lives, but in the freight industry, the holidays are often the busiest time of the year and it’s more often stressful than cozy. While it presents the opportunity to move the needle on the bottom line, actually getting the extra freight moved can present problems. This is where capacity management can help.
Today, many brokerages have made carrier relationships a priority. Technology is often seen at odds with building stronger carrier relationships since it can replace some of the interactions between brokers and carriers, but done right, technology can actually enhance carrier relationships. Parade does that in several ways, including helping brokers give their carriers a more personalized experience.